How We Determine a Domain’s Value | GoDaddy

Knowing the value of your domain name can help you make smart decisions. We explain how the GoDaddy Domain Appraisal tool determines a domain’s worth and what you can do with that information. Check it out at

Welcome to “How is a domain’s value determined?”
Did you know that your domain is not only your website’s unique internet address but also an asset with intrinsic value?

That’s right. Just like all the other things you own, your domain could be worth a lot, a little, or somewhere in between.

In general, the most valuable domains are short, easy to spell names that end in .com. They’re valuable because they are easy for people to find, remember and type. In other words, they are more likely to drive potential customers to websites.

Even if you have no plans to sell your domain, it can be worthwhile to know its market value. If it turns out to be valuable, you may want to be sure it’s on auto-renew to protect if from expiring by mistake.

GoDaddy has a free tool called Domain Appraisal that estimates a domain’s value using proprietary machine learning algorithms based on millions of past sales.

Meaning… it compares the domain name to similar ones that have sold in the past and predicts the most likely price a buyer and seller will agree upon. It’s similar to having a sampling of real estate agents give you a market value for your house. Of course, sellers may ask any price they want for their domain.

Interested in learning the estimated value oaf your domain name? It’s easy to find out on

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